01
Trust transfers
A host recommending something to an audience that already trusts them is different from an ad. The endorsement is the product.
For brands
Host-read sponsorships on YouTube channels and podcasts, matched to your brief, run end to end and reported on properly.
Why host reads work
Creator audiences show up for a person, not a platform. That is what makes a host read different from an ad slot.
01
A host recommending something to an audience that already trusts them is different from an ad. The endorsement is the product.
02
People choose to watch a 40-minute episode. A host read inside it is heard by people who are actually there.
03
A finance brand inside a finance show does not need to explain itself. The audience is pre-qualified by the content.
04
Promo codes, dedicated links and pixel tracking tell you what happened. We report on all of it.
How campaigns run
You tell us the goal, the audience, the budget range and the timing. A page is plenty.
We shortlist creators from our roster and our tracking of who is already working in your category. You see audience, format and rate for each.
One IO covers the creators, deliverables, dates, usage and payment terms. We handle the contracts with each creator.
Live links, views, code redemptions and a wrap report. If something works, we plan the renewal.
Categories where we are actively placing campaigns
Formats
Start a brief
We will come back with a first read on fit, a few creator options and a rough plan.